Target Audience

The target audience for our video is 16-24 year olds.

The band feeder was established in 1992 which means they already have a large following/fan base. This will also mean that some people who used to like their music no longer appreciates it.

This is video will be there to appeal to a new fan base and get another generation who may not have heard have of the band interested.

By having the 16-24 target audience we need to make sure we film things that will appeal to them. As well as making it clear that is for an older audience and not tweens. This can be established by the themes of the video such as partying as well as the cast, the cast can be the same age as the target audience. By having themes that 16-24 year olds relate to it will get them interested in the music.